When creating her debut project, 20-year-old singer/songwriter Niko Rubio found a never-ending muse in the Pacific Coast Highway: the iconic stretch of road that runs along the ocean for nearly the entire length of California, including the Southern California South Bay area where she grew up. Expansive and euphoric, Niko’s radiant form of songwriting perfectly echoes the pure sense of possibility that accompanies driving down the PCH, all while channeling the intense emotion typical of any Pisces. The result is an immediately absorbing collection of songs, introducing the 20-year-old artist as an undeniable new voice with a highly original vision.
“My whole goal with this project was to create something true to my experience; being from California and taking this path that not many women of color I knew had taken before, probably because the space was never open to them. I look up to someone like Linda Ronstadt, who is this strong female songwriter and storyteller, and is a pioneer for Hispanic women,” says Niko.